Crypto Marketing in 2021
Crypto marketing is major sector of the decentralized industry that encompasses a broad range of services offered by crypto PR agency, crypto marketing agency and crypto advertising agency professionals, each of whom has to work in a combination of areas at once to fully grasp the concept of this entirely innovative and highly digitized environment. The term crypto marketing relates to a series of actions aimed at promoting and disseminating information about a novel decentralized product and its value to potential users for the purpose of attracting a community of followers and channeling their liquidity towards the project to fuel its development.
The true purpose of crypto marketing can only be achieved through a proper combination of both intelligent, fundamental analysis of the project at hand and the ensuing development and elaboration of a comprehensive marketing plan that will entail crypto promotions across all available and reasonable channels. Crypto promotion can and must include crypto advertising (read more here https://flexe.io/crypto/) as the cornerstone of the propagation and dissemination of information about a project and product or services. To achieve this goal, a true crypto guru must be versed in all of the traditional promotional instruments available for promoting conventional products and services, as well as the new and emerging channels and means of advertising that are being developed in response to existing restrictions and trends.
An indispensable part of any crypto promotional activities and marketing crypto projects is the crypto PR component, which encompasses the relations of the project with both its community and the other projects and industry players in both the decentralized and global economic environment. Crypto PR undertakes the goal to advertise crypto products and services before potential partners and establishes connections with audiences, building the project’s image and rapport with community members. The modern decentralized services market is so cluttered and competitive that no project can hope to withstand the tides of volatility and changing user sentiment if it does not employ a series of comprehensive, ongoing and constantly evolving marketing and advertising efforts. This is where the role of professionals and highly experienced crypto PR and crypto digital marketing specialists comes into play to advertise crypto products and services before target audiences.
Crypto Coins Today
The crypto market relies in terms of capitalization on the mainstays that make up its main turnover and circulation of assets as benchmarks for other market participants to follow. These are crypto coins – highly coveted and scarce cryptocurrencies extracted as a result of blockchain operation either through labor-intensive Proof-Of-Work or lucrative Proof-Of-Stake consensus algorithms.
Coins like Bitcoin and Ethereum today are the main cryptocurrencies for a number of reasons, which are based on a single underlying factor – demand.
The demand for such coins as value-storage assets that have demonstrated an incredible degree of volatility makes them highly coveted among investors seeking to scalp on profitability resulting from price hikes. In addition, coins are largely being adopted by major international companies like Tesla, Microsoft, Nvidia, Burger King, Amazon, McDonald’s and many others as an accepted means of payment. This means that average users and holders of coins can use their assets as a means of payment at over 15,000 retail outlets and online stores across the world while leveraging the inherent benefits of the underlying blockchain technologies.
Today’s crypto coins provide a range of advantages to their users, which include a key factor – transparency and privacy – making all transactions concluded using such coins the sole matter of the spender. By bypassing traditional payment gateways like banks and payment services, crypto users cut down on their transaction costs and vastly speed up the process. Merchants receive the benefits of reduced commissions and transaction fees from merchant services and gateways, while receiving instant payments and tapping into a new, affluent and progressive audience of users.
Blockchain technologies and crypto coins are being introduced into virtually every industry in existence, leveraging the inherent qualities of the distributed ledgers to challenge the traditional financial system. The challenge that coins put up against traditional finance rely largely on their profitability, which has been placed at the forefront with the possibility of staking coins in popular liquidity pools in exchange for passive rewards and interest that far outstrip the profitability of bank savings accounts. In combination with their usability as means of payment and as access keys to some of the main functions of their respective blockchains, crypto coins are growing in popularity as an investment asset class and as versatile function and value carriers within the decentralized environment.
How Can You Use Cryptocurrency?
Cryptocurrencies can be used for a wide variety of applications both within and outside their blockchains. Though the original purpose of cryptocurrencies was acting as a means of exchange within decentralized networks, their functionality has since expanded to encompass such functions that make them applicable and useful additions to modern business operations.
Means of exchange – The core purpose of cryptocurrencies is to act as a means of exchange within the decentralized environment, giving the users of various blockchain infrastructures the internal means of settlements necessary that would allow them to purchase, sell and exchange various assets based on a dynamic price chart backed by the fundamental law of supply and demand.
Trading – Trading is one of the key purposes for the use of cryptocurrencies in the modern market, where over 10,000 coins and tokens are traded in pairs and are used as assets forming the basis for a variety of strategies. Given their inherent value and price volatility, cryptocurrencies fluctuate frequently and allow traders to apply a range of strategies including anything from holding and waiting for prices to rise, to scalping to make minor profits from a large number of small transactions.
Utility – Cryptocurrencies, such as utility tokens, act as access keys to the functions and features of crypto projects and decentralized applications. By acting mostly as premium currencies within Dapps, cryptocurrencies allow their holders to access various services and make use of the benefits offered by the token issuing project.
Rights of ownership – Non-Fungible Tokens have emerged as a means of proving rights of ownership to assets from the real world tethered to their digital representations. NFTs give their holders immutable and undisputed rights to the object in question and are unique by virtue of the technical characteristics of the NFTs. Such assets gain in value and can be purchased as investments, or they can be used as unique function providers within some Dapps, such as games, where NFTs are commonly used for denoting spells, abilities or unique characters.
Decentralized finance – The DeFi market offers a wide range of opportunities for its users, including such unique and highly profitable functions as staking, liquidity mining, and much more. Combined, these functions allow users to generate passive income off of their crypto holdings and partake in the provision of liquidity to a financial economy that is emerging as a counter to the established traditional system. DeFi includes a wide range of options and features, many of which allow users to make payments using their crypto assets in an even faster, cheaper and more convenient fashion, such as through the use of crypto bank cards.
— Value storage – Cryptocurrencies not only exhibit a high degree of volatility, but are also a means of storing value. Bitcoin has surpassed gold as the most volatile asset in history and has appreciated in the hundreds of percent over a short period of its market presence. By virtue of it being indestructible, immutable, valuable and demanded, Bitcoin and other coins are used to redirect fiat funds that had previously been held in banks on savings deposits.
— Payments – Cryptocurrencies are being integrated by a large number of merchants around the world, making their use as a means of payment one of the most popular and prominent. These and many others make up the main uses of cryptocurrencies, placing them a step above traditional fiat funds as both a useful and versatile asset.
What is Crypto Marketing?
Not matter how intriguing, attractive or innovative a crypto project is, or may be in the concept and viewpoint of its developers, it does not stand a chance of being noticed or attracting users and capitalization without proper marketing. Crypto marketing, as well as general strategies of marketing for crypto projects and promo crypto activities, are all aimed at disseminating relevant and attractive information about a crypto project and value offering to target audiences for the purpose of attracting their liquidity and engagement in the product or service.
Apart from basic crypto project promotion, there are also specialized, dedicated services, such as crypto exchange promotion and marketing of crypto coin offerings. However, regardless of the project being marketed or promoted, the core concepts remain the same and are all directed at building communities of dedicated followers and users, as well as establishing a favorable image for the purpose of expanding market presence through partnerships and integrations.
Why Does Your Crypto Business Need Marketing?
Crypto marketing is the basic requirement for any project that wants to have its product and service noticed. Simply posting some messages or articles on a makeshift website is not the way to promote a project. The promotional activities required encompass multiple avenues of action and result in a number of benefits for the project promoted.
— Visibility – Marketing results in greater visibility of the project among users of decentralized assets. This, in turn, generates organic traffic to the project and its application, which results in the growth in the number of users and the inflow of liquidity. In addition, proper marketing will make the project visible before prominent investors and allow them to evaluate and select the project at their convenience.
— Liquidity – The goal of marketing is to attract users and their liquidity flows. With liquidity, the project can develop and expand its product and service offering.
— Community engagement – To have traction, a project must have its community engaged in active trading of the native currency and the contribution of feedback about the product and service to ensure its continuous development and improvement.
— Competition – The glut of crypto projects on the market means that high levels of competition force crypto advertising and marketing projects to become the cornerstones of successful fighting for user sentiment and liquidity. The main benefit of crypto promotion and marketing is making sure that target audiences learn about the project and express interest in using it. The larger the community – the more the liquidity and usability of the project, and therefore – the higher the chances it will partner with prominent businesses and scale.
Crypto Marketing Methods and Strategies
Most modern crypto marketing strategies rely on leveraging social media networks and forums as the main platforms for communication and promotion of products and services. However, everything in a comprehensive and wholesome crypto marketing strategy starts from proper, in-depth analysis of the product itself.
Once the project has been thoroughly analyzed, its weaknesses and advantages comprehensively studied and placed on a scale of attractiveness and priority, the marketing strategy can start taking shape. The professional crypto marketing guru will then start from analyzing the best approaches to promoting the project and which instruments would best allow it to reach the target audience.
The website is still the key hub for attracting traffic and must therefore be designed with target actions in mind. A concise, clear-cut and informative website design will allow users to quickly grasp the concept of the project and get channeled down the funnel to target actions – buying native currencies and using the application.
Among the most common and important tools of crypto promotion are social networks. With their versatility and abundance of functions, they allow projects to reach vast audiences of crypto users who already frequent a wide variety of popular communities, groups, forums and threads, where projects either post information about their products and services, or are discussed by users. Proper use of posted content and Search Engine Optimization is key in both website design and when placing information about projects in social media to ensure quick and high ranking in search engine queries. Engaging communities through constant news updates, communication through chats and social media is also essential, but must be complemented by a host of other activities. Among the most important community-engaging activities that give the project a positive, vibrant and attractive image are giveaways, AMA sessions, airdrops, contests and constant comment and feedback rewards.
Features Of Crypto Audiences
Crypto audiences are very complicated, as their preferences have changed dramatically since the hyper period of 2017 and 2018, when any project stood a chance at attracting liquidity through ICOs, leveraging the attractiveness and novelty of blockchain technologies without even having a working product. But those times of empty promises are long gone as users of the decentralized environment have grown more experienced and the abundance of available information for analyzing projects and conducting fundamental analysis has streamlined the process of project selection. Proper identification of the target audience of a project based on its product and service industry is the key to reaching said users. Experienced marketers always take into account the preferences, geolocation, mentality and desires of target audiences when forming a marketing strategy.
The Future Of Crypto Advertising
Crypto advertising will continue to evolve as the decentralized environment expands and makes the transition from isolated blockchains and exchanges to Web 3.0. With the emergence of new products and services, new promotional approaches will be developed to reach audiences that will be using entirely new decentralized social media networks and metaverses, where digital communication will be filtered using Artificial Intelligence and semantic technologies matching user requests to product offerings.